About

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Hello, I’m Sam.

I am a designer and photographer living in Denver, Colorado. I currently work as a UX designer at DaVita

Previously, I worked at Universal Mind, a digital design & development agency, as a UX Specialist. There I had the privilege to work with clients such as Herman Miller, Western Union, and Complete Genomics, on products across web and mobile.

Before going to Indiana University to pursue my master’s degree in HCI/design, I studied electronics engineering in Beijing. Those years not only taught me how technology worked, but also led me to realize that those working in the technology industry tend to overlook the complex, yet crucial part of the equation: their user — the human; and to understand it I needed to learn how people work. That’s why I decided to study interaction design.

Besides design, I’m also passionate about photography. Like design, photography is about training the eye to see the subtleties that an untrained eye may neglect — in this case, light, color, and composition, rather than information architecture, typography, and interactions. In fact, learning photography helped me become a better designer because of the similarities in how they change one’s point of view. Head over to the gallery for a selection of my favourites, or find me on Instagram.

Thank you for visiting. Please follow the links below if you would like to connect.